2011 ONLINE AD GROWTH TO OUTPACE TOTAL AD SPEND GROWTH
Borrell Associates is forecasting a moderate increase in overall ad spending for 2011, but continued strong growth for online advertising, including mobile. Overall, advertisers will increase their spending next year by less than 5% above this year's projected level, bringing U.S. ad spending totals to $238.6 billion.
We're expecting total online ad spending to grow almost 14%, from $45.6 billion, in 2010, to $51.9 billion, in 2011. The fastest-growing segments of online advertising are the local sector, anything targeted, and everything involving social media.
By next year, local online advertising should grow by almost 18%, from $13.7 billion, in 2010, to $16.1 billion, in 2011.
Join Us For Our 2010 Local Mobile Advertising Conference
We are setting the course to tap hyperlocal mobile ad dollars this Sept. 27-29 in Dallas. After 15 years, the Web has lost its "new media" moniker to a new disruptor: mobile. Mobile advertising will skyrocket from a few hundred million in 2009 to $14 billion in less than five years. So, join us for a series of two day meetings - preceded by a half-day "how to" workshop -- where you'll hear what's working today for local advertisers, what's likely to work tomorrow, and how to get there.
Blog: Breaking news! It’s…a Deal!
The euphoric rush toward deal-of-the day programs reminds me of a quote from Adolph Ochs of The New York Times: “Advertising in the final analysis should be news. If it is not news, it is worthless.”
While newspapers and TV stations rush to put more “news” online, I fear that they’re missing the bigger opportunity on the Internet – one that companies like Groupon and Living Social are stealing away. The more important loca... Read More...New Industry Paper - 'The Social Networking Explosion: Ad Revenue Outlook'
Social networks are increasing their ad revenues at a tremendous pace and before long it could take a toll on ad spending at local media Web sites. In this latest report, we track the advertising and promotion spending for social networking as well the new rules of marketing under this new “anti-mass” media. Included in the report is the latest local and national ad and promotions spending projections for social networks by DMA.
- Conference Countdown
Current Industry Paper
The Social Networking Explosion: Ad Revenue Outlook (Jun '10)Past Industry Paper
Local Mobile Advertising & Promotions: Mobile Coupons Set to Cash In (Apr '10)Research Alerts
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