This United States overall Media Usage Report provides a snapshot of local media usage – including newspapers, coupons, online services, and overall broadband/Internet usage. This report also illustrates the levels of online spending by consumers on key items such as clothing, computer software, books, etc and the leading reasons for visiting Web sites. We use a combination of Scarborough Research’s data (updated twice a year) and the Claritas PRIZM cluster segmentation.

For Internet usage we now include Social Networking and a stat for the percentage of persons in the US who get coupons via email or text messaging.

Also included:

• Leading reasons for online usage (e.g., visited auto site)
• National sites visited
• Online purchases and amounts spent online
• Broadband penetration rates
• Breakouts by infrequent, moderate and heavy Internet users
• Demos (age, gender, income, etc.) of online users

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